InovCares Revolutionizes Culturally Sensitive Virtual OB-GYN Care For Women of Color, Collaborates With Mark Cuban Cost Plus Drug Company for Affordable Prescription Medications

August 7, 2023

(Atlanta, GA, August 7, 2023) InovCares has announced it has entered a new relationship with Mark Cuban Cost Plus Drug Company, PBC (Cost Plus Drugs). This new collaboration combines InovCares' revolutionary virtual OB-GYN services, guiding women of color through fertility, childbirth, breastfeeding, mental health, and other health needs, with the ability to offer reduced-cost prescription medications through Cost Plus Drugs. Mohamed Kamara, CEO and Founder of InovCares, says, "We believe that every woman of color, regardless of her background, deserves access to affordable healthcare, especially when it comes to essential prescription medications. The rising cost of prescription medications has disproportionately affected communities of color, including black maternity care. At InovCares, we are proud to join forces with Mark Cuban Cost Plus Drug Company to ensure that cost doesn't become a barrier to receiving the care they deserve."


Cost Plus Drugs was created on a foundational belief that every American should have access to safe, affordable medicines. The company's goal is to dramatically reduce the cost of medications and introduce greater transparency into how they are priced. "We are excited to work with InovCares to bring lower prescription drug prices to women and their families," said Alex Oshmyansky, CEO of Mark Cuban Cost Plus Drug Company. "Cost Plus Drugs and InovCares share the goal of providing women and their families the lowest possible price for their prescription medication. With Cost Plus Drugs, women and their families can be confident they are getting a fair price and the convenience of medication mailed directly to their homes."


About Mark Cuban Cost Plus Drug Company

The Mark Cuban Cost Plus Drug Company, PBC (Cost Plus Drugs), aims to fundamentally change how the pharmaceutical industry operates. As a public-benefit corporation, its social mission of improving public health is as important as the bottom line. Cost Plus Drugs transparently charges a standard markup on every drug it sells. The costplusdrugs.com online pharmacy launched in January 2022 now carries over 1,000 prescription products, delivered by mail to thousands of happy customers every day. Cost Plus Drugs works with health plans, managed-care organizations, pharmacy benefits managers (PBMs), and self-insured employers to bring these same savings to employer-sponsored benefit plans nationwide.


About InovCares 

InovCares Connected Comprehensive Healthcare is a tech-driven company modernizing healthcare for women of color. The organization is focused on telehealth services, including specialized point-of-care testing and referrals, to combat infant and maternal morbidity, which claim 20,000 and 1,200 lives respectively every year in the U.S. Additionally, maternal morbidity costs an estimated $33B in the U.S. annually. Providing a culturally competent multidisciplinary care delivery model, InovCares offers a full range of prenatal and postpartum care, from low-risk prenatal care with midwives to high-risk care with highly skilled, maternal-fetal physicians and neonatologists. Mohamed Kamara is the founder and CEO and was inspired to develop InovCares following the tragic loss of both his sister and his aunt to pregnancy hemorrhage & preeclampsia. Since its inception, InovCares has supported 5K women of color with 10K virtual consultations. 

InovCares Capabilities 

InovCares is a comprehensive telehealth platform, empowering providers & patients to maximize healthy outcomes. The core of our platform is the Telehealth experience via video chat, phone calls, text messaging & voicemail. Prescription delivery is built in, allowing physicians to order needed medications & have them delivered directly to their patients, while the app keeps patients informed to maximize compliance & safety.


To guide each patient toward a healthier future, InovCares uses smartphone cameras & integrated NASA technology to turn a video into a full 3D model of the patient. That model generates a unique Health Risk Report. This custom holistic report helps patients to track key risks & chronic conditions, while guiding patients to make healthy lifestyle changes before small warning signs become catastrophic health risks.


InovCares gamifies healthy lifestyle choices, offering rewards & incentives to patients as they improve key health metrics. All this data is made instantly available to providers, keeping physicians in the loop & patients on the path toward better health.